Updated: Jun 13, 2020
Digital marketing is an evolving field and it is necessary that you keep up with the latest trends to stay on the stop of your game. Digital marketing consists of making optimum use of channels like search engine optimization, content marketing, email marketing and social media to market a product or service online. Whether you are already working as a digital marketer or you plan to pursue a career in this field, then it is important you read the below books that will help you enhance the skills you require to excel as a digital marketer.
Here are top 10 digital marketing books every marketer should read:
Digital Marketing for Dummies: This is one of the best digital marketing books for beginners. If you are a novice and are keen to learn how to plan digital marketing strategies and expand your brand reach, then this is the book you should start with. The book features advice and ideas that can help you establish a strong digital presence and gain few clients.
Epic Content Marketing: The book guides you on how you can develop stories to entertain customers, without actually making it look like a part of a marketing plan. The book teaches you the importance of valuable content and how to distribute it to the right target audience at the right time.
Marketing 4.0: Marketing From Traditional to Digital: The book tells you how the field of marketing has witnessed a drastic change-moving from traditional to digital. Penned by well-known marketing officials, the book guides you on how to cater to changing customer landscape more efficiently and reach more clients.
Google AdWords for Beginners: A DIY Guide to PPC Advertising: If you’re new to Google AdWords, then its dashboard would look like a puzzle to you which you would find difficult to resolve. If you wish to establish a career in PPC advertising, then this is the book to read; it helps you gain insight into the world of GA Ads and its key concepts. The book is written by Corey Rabazinski who has helped companies like Universal Studios and others generate 1 million users and hefty revenue. The book covers Google ADWords aspects like campaign budgeting, AD extensions, keyword research, AD copy writing and others.
SEO for Beginners: An introduction to SEO Basics: Released in the year 2017, the book is your go to guide for learning SEO basics and techniques; it consist of over 17 chapters covering various aspects of SEO. Right from the history of SEO to defining over 200+ terms, you get a comprehensive understanding of everything that you need to know to master the subject. The book also covers importance of keywords, link, content and types of pages you should know about. The book is available for free to download.
Social Media Marketing All-in-one Dummies: This book provides you insights on how to prepare a successful social media marketing strategy and increase your brands reach on various social channels. You will also learn how to engage with customers and use the platform to increase sales and revenue.
Digital Marketing 2020: Through this book, Danny Start gives you an insight into various digital marketing strategies such as SEO, social media, email marketing, online advertising and others. The book consist of different chapters that list down each marketing channel, how it works, its pros and cons and tips that will help you excel
New Rules of Marketing and PR: The book guides you on how you can increase your brand’s visibility and sales by reaching out to prospective customers directly. The book is translated into 29 different languages and various universities have also included it in their academic program.
Email Persuasion: Email is one of the simplest and popular digital marketing channels that help you quickly reach out to your prospective customers. Through this book, you will learn basic and intermediate-level email marketing strategies including customer insight mapping technique, email subject line models, email subscription formula and how to turn email subscribers to paying clients.
Hit Makers: The Science of Popularity in an Age of Digital DistractionThe book explores hidden psychology as to why we like what we like; it also talks about the economics of cultural markets that shape our lives. The book also focuses on advertising campaigns but also cultural phenomena, for instance, the rise of Facebook and its importance in today’s times.
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