Are you wondering what digital marketing is…..it’s the use of the internet, mobile phones, social media, search engines and other digital technologies, channels to promote products and services that reach consumers in an efficient way. Its main focus is to engage, interact and connect with current and prospective customers.
“Digital is dynamic and ever growing space”
Role of digital marketing
The role is to help businesses to generate new traffic, leads and sales by reaching people who require the business product and services. Marketing has always been about connecting with people at the right time and the right place.
No matter what size the business/company is…. Digital marketing is now almost used by every business for brand awareness. The easy accessibility of the internet and various technologies has brought consumers closer to the business.
How is digital marketing different from traditional marketing?
We’re aware that marketing trends in today’s era and the market is drifting from traditional marketing to digital marketing. The medium through which the marketing message reaches the target audience is the main difference between the two.
Traditional marketing is nothing new as it’s a form of marketing we’ve been exposed to at some point. It uses the traditional methods of marketing such as prints (magazines, newspaper, etc.), telephone (sms marketing, telemarketing), broadcast (TV, radio, etc.) and outdoors.
Traditional marketing is still effective but it’s not the only way to make your product popular among the target market. Now digital marketing that uses technology connects to people like never before reaching more people than just the target audience. Internet marketing uses ‘Inbound marketing’ which means, instead of you going out there to find people, they find you. The idea of marketing is to get out there and gain exposure. The more people know about your product and business, the more attracted they get which in turn creates brand awareness and value.
Planning a career in digital marketing? Here are the skills you need to possess to pursue your dream career in marketing:
The heart of digital marketing is the content that you provide to the audience to attract, inspire, connect and engage. It is the art of writing copy using precise words and space that sells your product to prospective customers.
It is leveraging your writing skills to tell a compelling story while convincing people the need for your product.
Photo & Video Editing Basics
Having a knack of photo and video editing can be very handy in creating content. As a marketer/ content creator/ influencer, you’ll constantly need to create visuals for everything, be it a sales video or an Instagram post.
Basic editing skills will save you time and money, without the need for someone else to do the job as per your requirements. Also video editors can get pricey.
The best part is you don’t have to spend a lot of money to learn this as there are many free tools out there for digital marketers which will help you create high quality photos and videos.
Social Media Skills/Scheduling
Social media is complex but a true digital marketer will know how to use it in its best capacity. The content you put up on social media will have an influence on the market.
The key is consistency; no brand will amplify with inconsistent posts and contents. The simple things one can do is prepare a calendar, identify which days to post, what type of content to post at the right time. Be as authentic as possible.
SEO (Search Engine Optimization) is a marketing skill one must know to ensure traffic to your site. It is used to make your content easily discoverable by users searching for keywords relevant to your website and boosts your brand’s presence.
Content Marketing Skills
Content Marketing is the process of planning, creating, distributing and sharing the content that you create for a brand to reach the target audience. The content one creates must be organic to connect to the people and convince them for the need of your product.
There are various types of content marketing that can be used to attract and engage customers:
Social Media Content Marketing
Video Content Marketing
Blog Content Marketing
Infographic Content Marketing
Podcast Content Marketing
Be Tech Savy
As this industry is technology driven, one needs to have a decent grip on technology and should be able to grasp easily whenever necessary. You need to constantly update yourself about new inventions in technology that can be used for marketing. When used in the right way, it will help to achieve the business goal.
These skills are not just it; there are many more skills one needs to know for a promising career:
Paid social media Ads
Ability to meet deadlines
It’s not necessary that you already possess these skills, but the best part is you can learn these skills which are provided by top digital marketing institutes which offer a variety of courses. It's all about dedicating time and energy to learning these marketing skills.
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