As we all know these two are the titans of modern marketing, yet they are not spoken about in the same conversation often enough. People believe that they are the same terms and have the same meaning. In this blog, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to expand your business from each approach. Before jumping into the interrelationship between SEO and content marketing, let us have a look at what the terms actually are.
SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. It is incredibly important for marketers. When you optimize your web pages including your blog posts you are making your website more visible to people entering keywords that are associated with your product or service via search engines like Google or Bing. For example, if you run a local restaurant, your SEO strategy might be put together with the goal of ranking for searches like “Indian restaurant in Juhu” or “Best Indian food in Juhu.”
Content marketing on the other hand, involves creating pages on your site that your audience will find interesting and using those pages to move potential customers through the sales funnel. This exposure helps us to demonstrate our expertise and build relationships with companies that we can help. It's marketing, but in a nice and non-sales-focused-way. It's marketing that feels good and not pushy.
SEO & Content marketing- the difference
From the short explanations given above, it should be clear that the main difference between SEO and content marketing is that SEO is more technical and has to do with the website design, structure and behaviour while content marketing is how to get more exposure online with the use of content. With SEO you can make sure that your website has proper titles, urls and descriptions, and ensure that you get more traffic while content marketing helps you decide what kind of content to publish, how to present it and how to promote it online to get more target audience.
Is it possible that content marketing and SEO can work without each other?
Absolutely not, they need each other’s support while working and their togetherness can lead to great results for the business.
SEO can make your website and can make your website accessible to the users. When you post some content the search engines pick it up and use it in their index. This gradually increases your organic traffic and helps you to gain actual customers. Engaging with social media and being available on various platforms will bring you more exposure and traffic. It helps you to attract links from other websites and this will have a positive effect on off-page SEO which means the page will be ranked on the top and more customers would visit your shop.
Understanding the two concepts will help you to achieve good results online and it will be difficult to achieve good results if you don’t know how to utilize both. So include these two as the main part of your business and give them real importance and soon you will realise that these two are the pillars of digital marketing.