Digital Marketing: Job Role & Salary

Updated: May 30, 2020

Digital Marketing is a booming field in today’s time. Since every business today is taking the online route, the demand for digital marketers has witnessed a heavy spike. Over the years, a lot of businesses have flourished online, thanks to the power of online marketing. The demand for digital marketing has also led to a high demand for digital marketing professionals, as they are the brains behind a brand’s strong online presence. If you wish to be a part of this creative and fast-paced industry, read on to know complete details of the best job roles and the salary you can expect.

What is digital marketing?

To put it simply, digital marketing is online marketing; it includes reaching out to existing customers or gaining new customers from the place they already are in i.e. the online space. By the means of several digital marketing practices, brands look to attract prospects, nurture relationships and make offers that help in driving conversions. The process includes selling and promoting products through various online channels such as social media, email and SMS marketing, SEO, content, SEM and others.

Digital marketing job role and salary

Digital Marketing: Digital Marketing Managers are employed in IT industry, agency, BFSI domain, food domain or any other domain that is of interest to him/her. A DM manager is expert at managing various digital strategies including SEO, content, email and SMS marketing and paid search advertising. Overall, the DM is responsible for managing the online presence of the brand by developing, implementing and managing various marketing campaigns. A DM manager should be well versed with the latest digital marketing trends, should have good interpersonal skills and basic understanding of the business he is promoting.

The salary of a digital marketing manager having an experience of 4-8 years is between Rs. 4,00,000 to Rs. 20,00,000 depending on the job location, company, skills and knowledge. Factors such as qualification and course certification also play an important role in deciding the salary of an individual employed as a manager. Also, the salary of an individual employed in Tier I city like Mumbai or Delhi is higher compared to the one in Tier II or Tier III city.

Pay Per Click Advertising: Well-known as PPC Expert or SEM Analyst, the job involves running paid ads on Google, Bing, Yahoo, Facebook, Quora and other AD networks. This is a form of paid advertising involving high costs and requires the expert to have good knowledge of campaign creation and psychology behind consumer clicks. This type of advertising is best to target potential customers, actively looking for the product/service the brand is offering. Having good knowledge of Google Analytics and other reporting tools is essential.

The salary of a PPC Expert with 1 year of experience is around Rs. 2.5 lakh to Rs. 3 lakh per annum. Freshers or interns having good knowledge of the field can also look to draw a similar amount. The salary of a PPC Expert can go up to Rs. 12 lakh depending on his experience, skill set, knowledge, job location and other factors.

Search Engine Optimization: SEO will forever remain an evergreen digital strategy in the field of digital marketing as it helps brands get organic traffic and leads i.e. free visitors that can turn into customers. SEO specialists should have good knowledge of keyword optimization, Google ranking algorithms, technical knowledge of using various tools like SEM Rush, AHREFs and others.

The salary of a SEO Fresher can be anywhere between Rs. 1.5 lakh to Rs.3 lakh depending on internship experience, knowledge, skills, certification and job location. The salary of an SEO Expert, having experience of 5-7 years can go up to Rs. 15 lakh with proven track record of growth of the business, skills, company and location.

Social Media Marketing: This involves building a good social presence for the business on social media platforms like Facebook, Instagram, Twitter and LinkedIn. Since social media has now become the perfect medium to reach out to people, the demand for social media professionals is quite high. Social media professionals are responsible for creating and executing campaigns, responding to customer queries, creating engaging content and curating a strategy that helps businesses build organic presence organically. The professionals are also responsible for monitoring social media trends using various tools Hootsuite, Buffer and Buzzsumo. Social media professionals are mostly employed in digital agencies.

The average salary of a social media fresher or someone with experience of 3 years can be anywhere between Rs. 1.5 lakh- Rs. 3 lakh. The average salary of a social media manager can be anywhere between Rs. 5 lakh- Rs. 5. 6 lakh. The higher range of salary for a social media expert in India can go up to Rs. 10 lakh depending on the company type and past experience.

Content Marketing: Content includes everything-blog posts, graphic content, video, copywriting, emails and SMS. The job role includes creating engaging content, improving it and promoting the same to achieve the goals of the business. The professional is responsible for overseeing various content initiatives, whilst keeping in mind the brand consistency and customer engagement. He/she is also responsible for maintaining the blog, website content and all other communication sent to the customer or to in-house professionals.

The salary of a content marketing fresher or with less than 3 years of experience can range anywhere between Rs. 2 lakh to Rs. 4 lakh. The average salary of a content marketing manager or head with over 8 years of experience can go up to Rs. 10 lakh-Rs. 20 lakh.

Note: The above listed salaries may vary from city to city. For instance, the salary of professionals employed in the digital marketing field in Tier I cities like Mumbai or Delhi is higher compared to the one in Tier II or Tier III city. The salary can also vary depending on an individual’s skill set, knowledge, certification, proven track record and overall experience.

Salary source: Glassdoor, Naukri

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