Digital Marketing Interview Questions and Answers

Updated: Jun 5, 2020

Digital marketing has transformed the product and service industry. All types of companies including agencies, B2B businesses, banks, insurance and tech startups are hiring digital marketing professionals to boost their business. The profession is expansive and requires you to have a lot of knowledge to secure a good job. If you are looking to build a career in this field and are preparing for your next big interview, then read below a few commonly asked interview questions and answers.

What does digital marketing include?

Digital marketing is promotion of services or a product offered by a company via an online channel; it comprises PPC, SEO, SEM, content marketing, email marketing and other tactics.

How can you increase your website's organic traffic?

Some of the popular and most effective methods of increasing website traffic is:

  • Content marketing

  • On page SEO optimization

  • Internal linking

  • Social media marketing and PPC ADS

  • Guest blogging

  • Off page SEO-link building

  • Targeting long-tail keywords

  • Posting content on social media platforms

What is inbound and outbound marketing?

Inbound marketing is the process of attracting customers via channels like SEO, content marketing, social media, webinars and others.

Outbound marketing involves reaching out to potential customers via traditional marketing channels like print advertisements, trade fairs, telemarketing calls and others.

What is SEO?

SEO or search engine optimization is the process of increasing organic traffic of the website; the process involves improving the structure, content and organization of the website to ensure that the search engine indexes them and the rankings get a boost that further helps in increasing organic visits.

What is on page and off page optimization?

On page optimization involves optimizing the content and structure of the website for the search engines, whereas off page optimization involves creating links from high authoritative websites to link back to your website. Getting backlinks from high authoritative websites to your website increases keyword ranking.

What are the areas in which keyword optimization can be done?

For better page ranking, keywords can be used in following areas:

  • Website URL

  • Website Title

  • Meta tag

  • Web page content

  • Page headline

What are the important online marketing tools important in digital marketing?

Some of the useful online marketing tools that are of great use in digital marketing field are:

  • Crazy eggs heat maps

  • XML sitemap generator

  • Google Analytics

  • Google Webmaster

  • Favicon generator

  • AHREFs

  • Mail chimp

  • Unbounce

What is Google Adwords?

It is an advertising platform by Google that enables companies and advertisers to bid on keywords that they want their business to rank for. Adwords is the most commonly used PPC advertising system

How can one improve conversion rate online?

Conversion rate can be improved by doing AB testing on various elements on a landing page. This includes testing the page without mobile number, mobile number with OTP or by changing the UI of the page, its layout and style.

What are important components of an effective PPC campaign?

To ensure you run an effective PPC campaign, the below components are essential

  • Keywords

  • AD copies

  • Landing page

  • Bid amount

  • Call to action

What are the popular bidding options?

Popular bidding options include:

Cost per click (CPC)

Cost per thousand impression (CPI)

Cost per action (CPA)

What are the key performance indicators of a social media marketing campaign?

Key performance indicators of a social media marketing campaign are:

  • Reach

  • Engagement

  • Likes

  • Shares

  • Conversion

  • Website traffic

  • Leads

  • Followers

  • Brand mentions

What is AMP?

AMP means accelerated mobile pages, a project by Google and Twitter to make mobile pages easily accessible. AMP is an open source library that helps in creating lightweight and fast loading web pages.

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